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Director of Product Marketing

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Date: May 20, 2021

Location: Neenah, WI, US, 54957

Company: J. J. Keller & Associates, Inc.

Requisition #: 13962
Functional Area:  Marketing; Product Management
Employment Type:  Full-Time
Work Options:  Remote / Work from Home in the US
Work Hours:  Standard Business Hours


Position Summary


This role owns the corporate growth plan for multiple product lines, including J. J. Keller's Supplies, Law Posters, and Forms lines and leads a team of eight with two direct reports. Included in the team is a Marketing Manager and a variety of marketing and creative resources to plan and execute promotions and support sales activity.  The team’s initiatives are also supported by other centralized resources, including e-commerce and analytics.


The Director position creates and helps execute the cross-functional marketing plans that coordinates analytical, product, promotional and channel resources to reach sales goals for line growth and profitability. The position is directly accountable for the achievement of these goals as measured in line-specific P&L and sales reports.  Many of these goals are shared with other teams, such as R&D and Sales, and this role will collaborate with key partners to achieve them.


This position offers the ability to impact/drive corporate growth and success and is a key position with visibility and accountability across all levels and platforms.


This role can work 100% remote within the US, hybrid remote/on-site or fully on-site in Neenah, WI.

Job Responsibilities

  • Leads, develops and coaches team.
    • Provides clear expectations, feedback and recognition
    • Participates in the hiring/selection process
    • Writes and conducts performance evaluations and progress reports
    • Handles associate relations issues
  • Delivers results in line with the following metrics:
    • Net revenue/billing growth targets
    • Contribution margin targets
    • Gross Margin targets
    • Change in deferred revenue targets
  • Creates short- and long-term line marketing plans that guide the revenue growth and profitability of multi-million dollar product lines as measured in a line-specific P&Ls.
  • Directs the marketing mix for assigned products and services, including but not limited to:
    • Line customer segmentation (using profile and analysis tools)
    • Line market segmentation (with marketing development advisors)
    • Line channel mix, inclusive of both field and inside sales, e-commerce, catalog, and direct marketing
    • Line positioning, helping to ensure consistent messaging and competitive differentiation
    • Line/product promotion and offer development, including lists, tests and format in keeping with growth and profitability expectations
    • Monitors performance of existing products and identifies, recommends and implements changes as necessary to achieve results
    • Makes new product development/existing product enhancement recommendations for the line to the Portfolio team and Business Units; works closely and collaborates with these departments in ensuring customer-centric execution
    • Responsible for line pricing and margin management
    • Regularly analyzes key product performance factors and trends and recommends strategy changes as required to drive growth
  • Influences overall corporate line strategy across all markets, identifying and resolving line/channel conflict or issues. Coordinates this strategy with Portfolio, Business Units and Sales Platforms and the market-level plans to ensure seamless execution.
  • Carries out responsibilities in a fair, ethical and non-discriminatory manner and ensure that staff follows these same guidelines.
  • Manages expenses in line with departmental budgets and corporate business conditions
  • Enforces and supports all company policies and procedures. Fully support the company's commitment to safety and the environment and strives to maintain a clean, healthy and safe workplace.



  • 10+ year's product marketing experience in a direct marketing environment; subscription or catalog/supplies experience a plus. 
  • 7+ year's leadership experience.
  • Experience coordinating multiple sales/marketing channels to reach quantitative objectives; experience in a B2B environment with inside sales and partnerships a strong plus.
  • Experience managing P&L a plus.


  • Bachelor's degree in business-related field.

Other Skills/Qualifications:

  • Ability to develop long-term vision and strategic plans.
  • Ability to develop and implement growth plans and programs.
  • Strong product line marketing management skills with experience managing to product line operating profit.
  • High levels of organization as expressed in a sound planning methodology and the ability to execute specific action elements from the plan.
  • Ability to work and collaborate with a variety of departments and cross-functional teams.

Physical Requirements

Work is primarily performed in a standard office environment. Work involves operation of personal computer equipment for extended periods of time. Occasional travel to offsite offices or customer sales may also be required, depending on assignment.


Other Information


At J. J. Keller, we are Difference Makers because the work we do truly matters. We protect people’s lives every day. In fact, more than 90% of Fortune® 1000 companies rely on J. J. Keller to help create safe work environments. View our CAREERS video to learn more about being a Difference Maker at J. J. Keller and click here to learn what our associates have to say about life as an associate at J.J. Keller. 

Thank you for your interest in career opportunities with J. J. Keller & Associates, Inc.!  If you experience system-related issues or need assistance with the online application, please call (920) 720-7700.

Not the right role for you, but know someone who could be a great fit? Refer them to us through our Professional Referral Program and you will earn a cash payment if your referral is hired. Learn more here.

A Safe Environment During COVID-19:  At J. J. Keller, our purpose is to protect people - our clients and our associates. We use CDC-recommended best practices to ensure the healthiest workplace possible, and our Environment Health & Safety Team continuously monitors our pandemic protocols. During COVID-19, associate have given J. J. Keller high scores for keeping them informed and safe.

J. J. Keller & Associates, Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nearest Major Market: Oshkosh
Nearest Secondary Market: Appleton

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